Drugs & Magic Remedies (Objectionable Advertisements) Act, 1954 alongwith Rules, 1955

This authoritative volume brings together the complete Drugs & Magic Remedies (Objectionable Advertisements) Act, 1954 and the Rules, 1955, with clear, practitioner-focused annotations and implementation tools. The Act prohibits advertisements that claim magical cures or make certain clinical claims for drugs and remedies; its schedule lists diseases and conditions for which advertising is forbidden and defines “magic remedies” and objectionable claims. This edition explains key offences, cognizance and penalties, and the rules governing publication and enforcement, illustrated with annotated statutory language and references to leading decisions and regulatory practice. Practical resources include model show-cause and prohibition notices, complaint formats, enforcement checklists and a plain-language guide to what constitutes a violative advertisement in print, broadcast and digital media. The volume also discusses intersections with consumer-protection and AYUSH advertising debates and highlights recent enforcement trends and court directions for state-level action. Designed for everyday use, the book is an indispensable compliance, regulatory and legal reference for anyone dealing with health-product advertising in India.